glue London

Well, just as I expected, I didn't attend to the session because I couldn't wake up in the morning. Therefore, to decrease the grief for not attending, I decided to write an email to glue London's one of the person in charge who set the brief, Jo Hagger.

Dear Jo,

I came across to the D&AD awards and looked through the brief that your company set. Although the competition date almost expires, but I intend to work on the brief for my project in university. Anyway, I'm a final year student in UCE Birmingham and my course is BA(hons) Visual Communication.

My purpose of emailing you is to know more in depth about the brief that you set. Do you expect contestants to submit work based on available web savvy such as blogs, flickr, myspace to be included in a typical of my life? My initial ideas is to analysis what do I do in a day and illustrate the visuals. But after confronting with my tutor, he suggested me to work on more 'technical', like what I used to browse or surf in Internet and make a story something like that, but make in more interactive way and interesting. So... After that, I realize that my idea is too general and decided to go for the direction that my tutor suggested. Any ideas for me to succeed my projects? I'm not going to participate the awards though but as the person who set the brief would you give my some advice? Your kindness will be much appreciated.

Thank you very much!

Zoey

Her replies:
Hi Zoey,

To be honest, the openness of the brief is intentional – you should do whatever you feel best and most creatively expresses what a day in your life is like. There’s really not a ‘right’ or a ‘wrong’ way of doing it. That said, it’s probably clearer to have some kind of ‘angle’ or direction for your project rather than just trying to illustrate/describe every single aspect of your day, so your tutor’s advice is probably pretty good.

Good luck with you project & your final year.

Best regards, Jo


Joint Managing Director
glue London
www.gluelondon.com

After analyzing her words, still, I can't focus some of the aspects. I need quite some time to 'digest' and think of a new solution for my project.